Gernot Ottowitz · Emotional clarity by design
It tends to live in the small things: rhythm, atmosphere, the undertone of a brand or a story. I like to unravel that, and let it stay alive in whatever form it needs - identity, web, motion, image.
Selected collaborators
What I do
There isn't one solution that fits everyone, so I don't start from one. Every project begins with you: what you do, who you want to reach, and how much you want to take care of yourself once it's live. The site, the images and the tools are built around that, sized to what you actually need, and set up so you can be as independent from me as you like.
From a single landing page to a complete site, on its own or together with what it needs around it: a photoshoot, a newsletter tool, templates for social media. Made to work as one, so you are not stitching five things together.
simanowitz-tanner.com (opens in a new tab) happybusiness.at (opens in a new tab) koesten-coaching.at (opens in a new tab)
Logo, colours, type and the small system that holds them together, so everything you put out looks and feels like you.
For theatre, events and causes: the poster, the flyer, the landing page and the campaign around them.
24h.wien (opens in a new tab) art-for-charity.at (opens in a new tab)
Portraits, productions and rehearsals, shot for the place the images will actually be used.
Trailers, animations and short pieces for social media, cut for the screen they will be watched on.
Not sure which of these you need? That's normal, and a small, focused job is just as welcome as a big one. Tell me what you're trying to do and we'll find the right size together.
Start a conversationEvery project starts as a field of impressions, needs, values and possibilities. The process is to sense what is there, find the point that matters, shape a system around it, and carry it into the world.
Listen for what is really there: values, tensions, people, needs, and the emotional truth inside a project.
Begin with the field →Find the point that matters - and let the field reorganize around it.
Reveal the core →Give the core a form that can hold it: visual language, hierarchy, rhythm, motion, and media logic.
Build the system →Translate the system across website, animation, print, social, presentation, and campaign touchpoints.
Make it live →The work
Four ways in, each one a short guided run through a handful of projects. Open one and it unfolds on its own - or take the whole archive below and wander.
A living archive waits on the other side: unsorted, a little restless, quietly rearranging itself when no one is looking. Nothing is ranked or fully explained. Pull a thread, and see what the room remembers.
A few notes
I try to find the exact feeling under a brief instead of decorating the surface with mood.
Clarity should reduce friction, not flatten the living parts out of the work.
Image, sound, motion and language should carry meaning together rather than compete for attention.
The goal is something reliable enough to use and porous enough to keep its voice.
Start a conversation
Choose the easiest way in. Write freely, or let me ask a few questions that turn a vague idea, a stuck project, or too many moving parts into a clearer starting point.