the full room was managing about a few frames a second on this machine, so i brought you to the lighter one. it is the same archive.
← back to the archiveBranding · 2021 · Melanie Hinteregger
Identity + website design for a psychology group practice - a calm system derived from the location itself, using a simplified map shape as the mark.
Melanie approached me when she was starting her own psychology group practice.
Instead of designing a mark that represents a single perspective, I derived the identity from the location itself: the logo is a simplified slice of the map, with the practice location forming the dot.
From there, I built a calm, professional system and a minimalist, modern website design. (The current site is maintained by someone else, but the core design remains.)
Website: http://www.praxis-scheupark.at
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