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Branding · 2021 · Melanie Hinteregger

Praxis am Scheupark - Logo

Identity + website design for a psychology group practice - a calm system derived from the location itself, using a simplified map shape as the mark.

Praxis am Scheupark - Logo, cover

Melanie approached me when she was starting her own psychology group practice.

Instead of designing a mark that represents a single perspective, I derived the identity from the location itself: the logo is a simplified slice of the map, with the practice location forming the dot.

From there, I built a calm, professional system and a minimalist, modern website design. (The current site is maintained by someone else, but the core design remains.)

Website: http://www.praxis-scheupark.at

client
Melanie Hinteregger
year
2021
work
Branding

media · 6 plates · 15 stayed behind

Praxis am Scheupark - Logo, plate 1
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Praxis am Scheupark - Logo, plate 2
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Praxis am Scheupark - Logo, plate 3
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Praxis am Scheupark - Logo, plate 4
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Praxis am Scheupark - Logo, plate 5
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Praxis am Scheupark - Logo, plate 6
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