Everything a show needs to be seen, from one hand: key visual, poster, flyer, social media and the landing page for “24 Stunden im Leben einer Frau” - Stefan Zweig’s novella as a musical by Sergei Dreznin, in its Austrian and German-language premiere at Freie Bühne Wien, 6-21 October 2026, directed by Dennis Kozeluh.
Monte Carlo, a gaming table, one night that changes a life. The photograph of the couple, by Karin Svadlenak, had already been chosen for the show. I built the key visual around it: retouched it and told the story through everything that surrounds it - the background, the light and the atmosphere of a single night in which a whole life can tip. Every other piece grows out of that image: the poster, the flyer with the story on its back, and a social media campaign leading up to the premiere.
The landing page carries the same world on a screen: the story, the cast and team, and the seven performances with their ticket links. It was ready before the box office opened - the tickets switched on with a single word once sales began. After the handover, the production extended it with scene photos and biographies of the cast, building on the same design.
Website: www.24h.wien
