Yes, yes… I know.
This is one of those projects where the mechanics of publishing are almost part of the brief. The book was originally meant to be titled “Fact-checking CO₂”, but the publisher wanted something… more effective — so it became “The Climate Lockdown”, aimed at readers who were still upset about the COVID lockdown years.
At one point, the working title was even “The Greta Lockdown” (because Greta Thunberg was such a hated figure in that target audience). Her face remained in the background of the cover: steel-blue eyes, confrontational, instantly readable.
Do I love the discourse? No. Do I love how clearly the publishing world reveals itself in decisions like this? Also no. But as a cover design problem, it’s an interesting case study in how much impact can be created with a very small set of visual signals.
