You don't need a finished brief.

1 · Situation

Which situation feels closest?

Choose the one that best describes where the project is now.

Choose one situation to continue.

2 · Intention

What should become different?

Pick the few outcomes that matter most. Limiting the choice helps reveal the real priority.

Choose 1-3 · 0 selected

Choose between one and three priorities.

3 · Starting point

What already exists?

There is no wrong level of preparation. This simply tells me what we can build from.

Choose the closest starting point.

4 · People

Who should connect with it?

Choose the groups that matter most right now, not every audience the project may ever reach.

Choose 1-3 · 0 selected

Choose between one and three audiences.

5 · Shape

What might you need help with?

Choose what currently feels relevant. The eventual solution may combine or simplify these.

Choose up to 5 · 0 selected

Choose at least one option and no more than five.

6 · Practical shape

What framework are we working within?

Rough answers are enough. This helps me suggest a proportionate next step.

Choose a timing and budget framework.

7 · Review

A clearer place to begin.

This is not a commitment or a formal brief. It is simply a summary we can use to start a useful conversation.

Write freely

What would you like to talk about?

No structure required. Write as much or as little as you need.

Please add your name, email and message.